Thanksgiving. Black Friday. Cyber Monday. Giving Tuesday?
As the season of shopping kicks off, the season of giving kicks off also. Started in 2012, #GivingTuesday is a global movement that lends balance to the focus on shopping and buying fueled by the deals offered on Black Friday and Cyber Monday. The social media-driven event encourages charities, families, businesses, students and individuals to celebrate generosity and give to the organizations that make an impact in their community. Since its launch, #GivingTuesday has raised millions of dollars for tens of thousands of organizations.